COOKIE POLICY

Last updated March 26, 2025

This Cookie Policy explains how Advisorly Ltd ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at http://www.advisorly.uk ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files placed on your device when visiting a website. They are widely used to make websites work, improve efficiency, and collect reporting info.

First-party cookies are set by the website owner. Third-party cookies enable third-party features (e.g., analytics, ads). These parties can recognize your device across websites.

Why do we use cookies?

  • Strictly Necessary Cookies – Essential for Website operation.
  • Analytics and Performance Cookies – Help us understand Website usage.
  • Functionality Cookies – Remember your preferences.
  • Advertising and Targeting Cookies – Deliver relevant ads and track performance.

Your consent under UK law

Under PECR and UK GDPR, we must:

  • Obtain your consent before placing cookies (except strictly necessary ones);
  • Explain what cookies we use and who provides them;
  • Allow you to reject non-essential cookies.

You can manage preferences via our Cookie Consent Banner or "Cookie Settings" link.

Lawful basis for processing personal data

Consent (Article 6(1)(a)) is required for cookies involving personal data, except strictly necessary cookies, which are processed on legitimate interests (Article 6(1)(f)).

Cookie preferences and control

You can control or update cookie preferences anytime by using "Cookie Settings" or your browser settings. Note: disabling cookies may affect Website functionality.

Types of cookies we use

Below is a list of cookies and their properties:

Name Provider Purpose Type Expires
s7 advisorly.uk Analytics – site usage HTTP 19 minutes
s7 ms.godaddy.com Analytics – site usage HTTP 11 months 30 days
event events.api.secureserver.net Pixel tracking Pixel Session
i.gif ms.godaddy.com Pixel tracking Pixel Session
azk ms.godaddy.com Unclassified HTTP 11 months 30 days
/markup/ad advisorly.uk Unclassified HTML session storage Session

Note: Unclassified cookies are still being reviewed with providers.

Controlling cookies on your browser

Visit your browser’s help menu for details on blocking/deleting cookies. Guidance is available for:

  • Chrome
  • Internet Explorer
  • Firefox
  • Safari
  • Edge
  • Opera

Other tracking technologies

We may use web beacons (aka tracking pixels or clear gifs) for analytics, ad performance, and email tracking. These may rely on cookies to function.

Flash cookies or LSOs

We may use Flash Cookies to store information. You can manage these via Flash Player settings (Website Storage Settings Panel and Global Storage Settings Panel).

Targeted advertising

Third parties may use cookies or beacons to serve relevant ads and measure performance. The information collected does not identify you directly unless you provide it.

Updates to this Cookie Policy

We may update this policy periodically. Revisit this page for updates. The "Last updated" date reflects the latest version.

Further information

If you have any questions, contact us at [email protected].